TY  - BOOK
AU  - McDaniel Carl
AU  -  Gates Roger
TI  - Contemporary marketing research
SN  - 0538885076 (hbd)
U1  - B2T0b8B:f, N9 
PY  - 1999///
CY  - Cincinnati
PB  - South-Western College Publishing       
KW  - Operations research irt Marketing management
N1  - Appendix 1-2, A1-A43p; Index I1-I10p
ER  -