Govindarajan M <br/><br/>
Modern marketing management 
Govindarajan M 
 - New Delhi       Narosa Publishing House        1999 
 - xxx,349p 
<br/><br/> Bibliographical references 348-349p 
<br/><br/><label>ISBN: </label>8173193169 (pbk) 
<br/><br/><label>Standard No.: </label>6649 
<br/><br/><label>Source: </label> Narosa,  Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Management<br/>Modern marketing
<br/><br/><label>Dewey Class. No.: </label>B2T0b8B, N9