Rud Olivia Parr Data mining cookbook: modeling data for marketing, risk, and customer relationship management Rud Olivia Parr - New York John Wiley Sons, Inc. 2001 - xxviii,367p Appendix A-B, 323-354p; Index 359-367p ISBN: 0471385646 (pbk) Standard No.: 7193 Source: Govinda, Textual Subjects--Topical Terms: Data miningComputer science Dewey Class. No.: D65,8(B),27, P1