TY  - BOOK
AU  - Churchill Gilbert A
AU  -  Iacobucci Dawn
TI  - Marketing research methodological foundations
SN  - 0030331013 (hbd)
U1  - B2T0b8B:f, P2           TB 
PY  - 2002///
CY  - Australia
PB  - South-Western         
KW  -  Marketing methodology
KW  -  Marketing research
KW  - Operation research
N1  - Appendix 964-970p; Glossary 971-984p; Indexes 985-1006p
ER  -