TY  - BOOK
AU  - Nargundkar Rajendra
TI  - Marketing research: Text and cases
SN  - 0070528055 (pbk)
U1  - B2T0b8B:f, P3-;1   TB 
PY  - 2003///
CY  - New Delhi    
PB  -  Tata McGraw-Hill Publishing Company Limited    
KW  -  Marketing research
KW  - Operational Research
N1  - Appendix 1-2, 473-487p
ER  -