TY  - BOOK
AU  - Aaker David A.
AU  -  Day George S.
AU  -  Kumar V.
AU  -  Leone Robert P.
TI  - Marketing research
SN  - 9788126563531 (hbk)
U1  - B2T0b8B:f, P7;Q3-;2 
PY  - 2013///
CY  - Singapore
PB  - John wiley      
KW  -  Applications of marketing intellgence
KW  -  Data analysis
KW  -  Data collection
KW  -  Special topics in data analysis
KW  - Operational Research
N1  - Appendix 600-624p.; Glossary 624-634p.; Index 635-647p.; Reprint 2016
ER  -