TY  - BOOK
AU  - Hair Joseph F
AU  -  Bush Robert P
AU  -  Ortinau David J
TI  - Marketing research within a changing information environment
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0070494541 (pbk)
U1  - B2T0b8B:f, P3-;1   TB 
PY  - 2003///
CY  - New Delhi    
PB  -  Tata McGraw-Hill Publishing Co. Ltd.    
KW  -  Marketing research
KW  - Operational Research
N1  - Appendix 653-663p
ER  -