Burns Alvin C Marketing research - Ed 3 - Upper Saddle River, New Jersey Prentice Hall 2000 - xxi,699p Includes with CD-ROM Index 692-699p ISBN: 0130174513 (pbk) Standard No.: 6955 Source: Selectbook, Textbook Subjects--Topical Terms: Operations research irt Marketing management Dewey Class. No.: B2T0b8B:f, P0