TY  - BOOK
AU  - Burns Alvin C
AU  -  Bush Ronald F
TI  - Marketing research
SN  - 0130174513 (pbk)
U1  - B2T0b8B:f, P0 
PY  - 2000///
CY  - Upper Saddle River, New Jersey 
PB  - Prentice Hall
KW  - Operations research irt Marketing management
N1  - Index 692-699p
ER  -