TY  - BOOK
AU  - Williams John
AU  -  Curtis Tony
TI  - Marketing management in practice:  2003-2004   
T2  - CIM Coursebook. Advanced Certificate in Marketing Stage 2
SN  - 0750659602
U1  - X:51-8, P3 
PY  - 2003///
CY  - Amsterdam
PB  - Butterworth Heinemann         
KW  - Marketing Management
N1  - Appendix p212-273
ER  -