TY  - BOOK
AU  - Fifield Paul
TI  - Marketing strategy masterclass:  The 100 questions you need to answer to create your own winning marketing strategy, including the new 'scorpio' model of market strategy   
SN  - 978075068010
U1  - X:51, P8 
PY  - 2008///
CY  - Amsterdam
PB  - Elsevier          
KW  - Commerce
ER  -