TY  - BOOK
AU  - de CHERNATONY Leslie
TI  - From brand vision to brand evaluation:  The strategic process of growing and strengthening brands   
SN  - 9781856177733
U1  - X:51-8, P6; Q0 
PY  - 2010///
CY  - Amsterdam
PB  - Elsevier          
KW  - Commerce
ER  -