TY  - BOOK
AU  - Piercy Nigel F
TI  - Market-led strategic change:  Transforming the process of going to market   
SN  - 9781856175043
U1  - X:51, P9 
PY  - 2009///
CY  - Amsterdam
PB  - Elsevier          
KW  - Commerce
N1  - Bibliography chapterwise
ER  -