Zoltners A A Ed. <br/><br/>
Marketing planning models 
Zoltners A A Ed. 
 - Amsterdam  North            1982 
 - ix, 276p  cm. 
 - Studies in the Management Sciences, 18 .
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>0 444 86369 9 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing IRT Mathematics
<br/><br/><label>Dewey Class. No.: </label>X:51:(B), M2