LAMB Charles W. <br/><br/>
MKTG   A South- Asian perspective.    
LAMB Charles W.; HAIR Joseph F.; SHARMA Dheeraj 
 - Andover  Cengage Learning           2012 
 - xvii,671p.  cm. 
<br/><br/> Bibliography: P 395-414. Appendix: P 365-94 
<br/><br/><label>ISBN: </label>97881315170  552.5 
<br/><br/><label>Source: </label> 829, 03/01/2014, Pranami Book Service  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51, Q2/TD