TY  - BOOK
AU  - LAMB Charles W.
AU  -  HAIR Joseph F.
AU  -  SHARMA Dheeraj
TI  - MKTG:  A South- Asian perspective.   
SN  - 97881315170
U1  - X:51, Q2/TD 
PY  - 2012///
CY  - Andover
PB  - Cengage Learning         
KW  - Commerce
N1  - Glossary: p 701-20; Appendix: p 415-25
ER  -