Lusch Robert F Ed. <br/><br/>
Service-dominant logic of marketing   Dialog, debate, and directions    
Lusch Robert F Ed.; Vargo Stephen L 
 - Armonk  M E Sharpe          2006 
 - xviii, 449p  cm. 
<br/><br/><label>ISBN: </label>076561491X  1398.37 
<br/><br/><label>Source: </label> 6988, 21/11/2007, Elite Publisher Distributors  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:511-8, P6