TY  - BOOK
AU  - Lusch Robert F Ed.
AU  -  Vargo Stephen L
TI  - Service-dominant logic of marketing:  Dialog, debate, and directions   
SN  - 076561491X
U1  - X:511-8, P6 
PY  - 2006///
CY  - Armonk
PB  - M E Sharpe        
KW  - Commerce
ER  -