TY  - BOOK
AU  - Visser Majolein
AU  -  Sikkenga Berend
TI  - Digital marketing fundamentals: From strategy to ROI
SN  - 9789001749842 (pbk)
U1  - B2T0b8B, R2 
PY  - 2022///
CY  - United Kingdom 
PB  - Routledge      
KW  -  Customer acquisition
KW  -  Digital marketing
KW  -  Market sensing
KW  - Operational Research
N1  -  References 622-631p.;  Illustrations 632-633p.;  Index 634-644p
ER  -