TY  - BOOK
AU  - Kurtz David L
AU  -  Boone Louis E
TI  - Principles of contemporary marketing
SN  - 9780538481779
U1  - X:51, L7;Q2 
PY  - 2012///
CY  - Australia
PB  - South Western Cengage Learning       
KW  - Commerce
ER  -