Baron Steve <br/><br/>
Services marketing: text and cases 
Baron Steve; Harris Kim 
 - 2 
 - New York       Palgrave          2003 
 - xv, 291p 
<br/><br/><label>ISBN: </label>1403937028 (pbk) 
<br/><br/><label>Standard No.: </label>11424 
<br/><br/><label>Source: </label> Vardhman,  Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Biasing<br/> Management<br/> Marketing<br/>Operation research
<br/><br/><label>Dewey Class. No.: </label>B2T0b8B, P3;3