TY  - BOOK
AU  - Kracklaver Alxander H,and others
TI  - Collaborative customer relationship management Tak
SN  - 3540002278
U1  - X:51-8, P4 
PY  - 2004///
CY  - Berlin
PB  - Springer          
KW  - Marketing
N1  - Bibliography chapterwise
ER  -