Busch Rainer and others Marketing communication policies Busch Rainer and others - Berlin Springer 2007 - xi, 260p cm. Bibliography P 241-49 ISBN: 9783540373223 2365.31 Source: BBS/103, 15/10/2007, Better Book Service General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:51-8N91, P7