KOTLER Philip <br/><br/>
B2B brand management   With the co-operation of Ines Michi.    
KOTLER Philip; PFOERTSCH Waldemar 
 - Berlin  Springer            2006 
 - xvi, 357p  cm. 
<br/><br/> Bibliography: p 331-41 
<br/><br/><label>ISBN: </label>9783540253602  1984.48 
<br/><br/><label>Source: </label> BBS/206, 11/12/2007, Better Book Service  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:511-8, P6