TY  - BOOK
AU  - KOTLER Philip
AU  -  PFOERTSCH Waldemar
TI  - B2B brand management:  With the co-operation of Ines Michi.   
SN  - 9783540253602
U1  - X:511-8, P6 
PY  - 2006///
CY  - Berlin
PB  - Springer          
KW  - Commerce
N1  - Bibliography: p 331-41
ER  -