TY  - BOOK
AU  - Fog Klaus, etc
TI  - Story telling:  Branding in practice   
SN  - 3540230519
U1  - X:89Q8, P5 
PY  - 2005///
CY  - Berlin
PB  - Springer-Verlag          
KW  - Quality Control Management
N1  - Bibliography p228-230
ER  -