Lilien Gary L <br/><br/>
Principles of marketing engineering 
Lilien Gary L; Rangaswamy Arvind; Bruyn Arnaud De 
 - 2 
 - USA   DecisionPro, Inc  2013 
 - xv, 263p. ill.  cm 
<br/><br/> Subject index 245-249p.; Company index 251-252p.p.; Name index 253-254p.; References 255-263p. 
<br/><br/><label>ISBN: </label>9780985764807 (pbk) 
<br/><br/><label>Standard No.: </label>197969 
<br/><br/><label>Source: </label> 790, 12/09/2017, Total Books India  Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Forecasting<br/> Marketing mix<br/> Positioning<br/> Segmentation and targeting<br/>Operational Research
<br/><br/><label>Dewey Class. No.: </label>B2T0b8B, Q3