TY  - BOOK
AU  - Jha S M
AU  -  Singh L P
TI  - Marketing management in Indian perspective
U1  - X:51-8.2.N8, M8 
PY  - 1988///
CY  - Bombay
PB  - Himalaya Publishers         
KW  - Marketing
N1  - Bibliography P 1159-68
ER  -