TY  - BOOK
AU  - Davar Rustom S
TI  - Modern marketing management in the Indian context
T2  - Progressive Series in Management
U1  - X:51-8.2.N6, K9 
PY  - 1969///
CY  - Bombay
PB  - Progressive Corporation         
KW  - Marketing
N1  - Bibliography.p 615-618; Appendixes. p 574-618
ER  -