Husted Stewart W, and others <br/><br/>
Principles of modern marketing 
Husted Stewart W, and others 
 - Boston  Allyn and Bacon          1989 
 - xxvii+722p  cm. 
<br/><br/> Appendix: p 687-95; Glossary: p 697-709 
<br/><br/><label>ISBN: </label>0205115756 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, M9