Schoell William F <br/><br/>
Marketing  Contemporary concepts and practices    
Schoell William F; Guiltinan Joseph P 
 - 4 
 - Boston  Allyn and Bacon          1990 
 - xxiv,790p  cm. 
<br/><br/> Glossary: p 743-57 
<br/><br/><label>ISBN: </label>0205120717 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, M8;N0