TY  - BOOK
AU  - Toyne Brain
AU  -  Walters Peter G P
TI  - Global marketing management:  A strategic perspect   
U1  - Xm8:51-8, M9 
PY  - 1989///
CY  - Boston
PB  - Allyn and Bacon        
KW  - Multinational
N1  - Bibliography chapterwise
ER  -