TY  - BOOK
AU  - GOVINDRAJAN Vijay
AU  -  TRIMBLE Chris
TI  - Reverse innovation:  Create far from home, win everywhere   
SN  - 9781422157640
U1  - XM8:8, Q2 
PY  - 2012///
CY  - Boston
PB  - Harvard Business Review Press       
KW  - Commerce
ER  -