KIM W Chan Red Ocean traps KIM W Chan; MAUBORGNE Renee - Boston Harvard Business Review Press 2017 - V,38p cm. - Routledge INEM Advances in Economic Methodology . Bibliography: p 213-228; Appendix: p 204-212 ISBN: 9781633692664 299.00 Source: 101, 05/03/2018, Kiran Book Service General Book Dewey Class. No.: X:51, Q7