TY  - BOOK
AU  - McGRATH Rita Gunther
AU  -  MacMILLAN Ian C
TI  - Market busters:  To strategic moves that drive exce   
SN  - 1591391237
U1  - X9:77, P5 
PY  - 2005///
CY  - Boston
PB  - Harvard Business School Press       
KW  - Industrial Development
N1  - Appendix p221-236
ER  -