CHAN KIM W Blue ocean strategy How to create uncontested market space and make the compettition irrelevant CHAN KIM W; Mauborgne Renee - Boston Harvard University Press 2005 - xv, 240p cm. Bibliography P 222-29; Appendix 191-216 p ISBN: 9781591396192 1174.6099999999999 Source: 68, 15/09/2008, Better Book Service General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:511, P5