TY  - BOOK
AU  - CHAN KIM W
AU  -  Mauborgne Renee
TI  - Blue ocean strategy:  How to create uncontested market space and make the compettition irrelevant   
SN  - 9781591396192
U1  - X:511, P5 
PY  - 2005///
CY  - Boston
PB  - Harvard University Press        
KW  - Commerce
N1  - Bibliography P 222-29; Appendix 191-216 p
ER  -