TY  - BOOK
AU  - Anderson Rolph E
TI  - Personal selling:  Building customer relationships   
SN  - 0618645705
U1  - X:514, P7 
PY  - 2007///
CY  - Boston
PB  - Houghton Mifflin Company        
KW  - Commerce
N1  - Glossary: p 492-97
ER  -