TY  - BOOK
AU  - Peter J Paul
AU  -  Olson Jerry C
TI  - Consumer behavior and marketing strategy
T2  - Irwin Series in Marketing
SN  - 0256105677
U1  - X:1:(S:44), M7;N3 
PY  - 1993///
CY  - Boston
PB  - Irwin          
KW  - Consumption Economics
N1  - Bibliography chapterwise; Glossary:  P739-753
ER  -