TY  - BOOK
AU  - Peter J Paul
AU  -  Donnelly James H
TI  - Marketing management:  Knowledge and skills   
SN  - 0072552174
U1  - X:51-8, M6;P4/TD1;1 
PY  - 2004///
CY  - Boston
PB  - Irwin          
KW  - Marketing Management
ER  -