TY  - BOOK
AU  - Percy Lary
AU  -  Rossiter John R
TI  - Advertising communications promotion management
T2  - McGraw Hill Series in Marketing
SN  - 007053943X
U1  - X:513, M7;N8/TD1 
PY  - 1998///
CY  - Boston
PB  - Irwin McGraw Hill        
KW  - Advertising
N1  - Appendix: P 611-23; Published previously as Advertising and Promotion Management
ER  -