Cox Keith K <br/><br/>
Marketing research process   A managerial approach    
Cox Keith K; Enis Ben M 
 - California  Good year           1972 
 - xiv,622p  cm. 
<br/><br/> Bibliography chapterwise; Apepndix: p 575-600 
<br/><br/><label>ISBN: </label>0876205449 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4, L2