TY  - BOOK
AU  - Enis Ben M
TI  - Marketing principles :  The management process   
SN  - 0876205503
U1  - X:51-8, L4 
PY  - 1974///
CY  - California
PB  - Goodyear          
KW  - Marketing
N1  - Bibliography at the end of each chapter
ER  -