TY  - BOOK
AU  - Baker Earl E
TI  - Marketing system process:  Cases and problems   
SN  - 0876205414
U1  - X:51, L5 
PY  - 1975///
CY  - California
PB  - Goodyear          
KW  - Marketing
N1  - Glossary chapterwise; Appendix: p 363-409
ER  -