Paap Richard <br/><br/>
Quantitative models in marketing research 
Paap Richard; Franses Philip Hans 
 - Cambridge  Cambridge University Press          2001 
 - xiii, 206p Bibliography: P 196-201  cm. 
<br/><br/><label>ISBN: </label>0521801664 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4:(B), P1