McGown K L <br/><br/>
Marketing research   Text and cases    
McGown K L 
 - Cambridge  Winthrop Publishers           1979 
 - xiv,432p.  cm. 
<br/><br/><label>ISBN: </label>087626562x 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4, L9/TD3