TY  - BOOK
AU  - SHETH Jagdish N
AU  -  GARDNER David M
AU  -  GARRETT Dennis E
TI  - Marketing theory:  Evolution and evalution   
T2  - Critical Concepts in the Environment
SN  - 9780471635277
U1  - X:51, M8 
PY  - 1988///
CY  - Canada
PB  - John Wiley         
KW  - Economics
ER  -