Jain Subhash C <br/><br/>
Marketing planning and strategy 
Jain Subhash C 
 - 2 
 - Cincinnati  South-Western           1985 
 - xiv, 962p.  cm. 
<br/><br/><label>Standard No.: </label>23131 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing planning
<br/><br/><label>Dewey Class. No.: </label>X:51-8, M5