TY  - BOOK
AU  - TROUT Jack
TI  - In search of the obvious:  The antidote for today's marketing mess.   
SN  - 9789380032153
U1  - X:51, P9 
PY  - 2009///
CY  - Chennai
PB  - Westland.          
KW  - Commerce
N1  - Bibliography: P 195-97
ER  -