Bruner Gordon <br/><br/>
Marketing scales handbook   A compilation of multi-item measures    
Bruner Gordon; Hensel Paul J 
 - Chicago  American Marketing Association          1992 
 - xiv, 1315p  cm. 
<br/><br/><label>ISBN: </label>0877572267  3925.8800000000001 
<br/><br/><label>Source: </label> 6621, 07/11/2007, Elite Publisher Distributors  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51b4g:(B), N2/RR